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About Us

Posted on February 27 2017


Hello, my name is Laura and along with being a mum to four small kiddies, I am also the founder of Lily & Fred.

I’ve been dreaming of starting my own business for a few years now and in the end, I decided if I waited for the right time to start, it might never happen. So, during one 3am feeding session with my then 9 month old twins, I decided that now was as good a time as any to get Lily & Fred off the ground, start small and see where it goes…plus I heard somewhere that we should never look down on small beginnings!

Our store is a place where you will be able to find beautiful and unique things for babies and children, that you will love as much as they do. From gifts and keepsakes, to the everyday essentials, there is something for everyone. All the items have been carefully hand-picked by me, sourced from small start-ups by mums like myself, to large companies from across the globe. Many of the products are either hand-made or produced in ethical/fairtrade conditions as I believe everyone deserves to be treated with dignity. (You can find out more about this in our Giving Back section).

Whether you’re on a lunch break or a night-time feed, I hope you enjoy browsing and shopping our collection of lovely things.

With love

Laura xxx


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